PROFESIONAL EXPERIENCE

newrow_ - Video Classroom Leader

COO

2014 - 2016

Hired to reboot this cloud-based video conferencing company. Charged with building a new brand, developing a durable go-to-market strategy, and strong product position. Successfully rebranded and relaunched the company; shed poor performing products; developed customer experience and demand generation engine; automated and mechanized marketing and sales organizations; developed strong thought-leadership position in education and training verticals through speaking series, byline program, and analyst coverage.

F# - Music Advertising Leader

CEO

2012 - 2014

F# provides innovative advertising solutions to the world's largest brands by connecting consumers with music. Grew F# from zero to a multi-million dollar business in less than 2 years; built out a global team and operating model that operated efficiently in 5 timezones; won multiple industry awards for innovative campaign work.

MCG - Customer Experience Consulting

Managing Director

2007 - 2012

Notable engagements include:

  • Zenprise: Acted as Strategic Product + Marketing Director - Managed several iOS / mobile product initiatives; developed product marketing positions; developed security-focused strategy; developed and executed demand generation programs.
  • Kno: Acted as a Sr. Product Director - Helped build its global product management and development process (e.g., Agile, SCRUM of SCRUMs models); Managed global team responsible for 8 touch-enabled Webkit / HTML5 based applications.
  • Savision: Acted as Global Marketing VP Marketing / GM North America - Focused on global sales and marketing expansion into North America; Set-up HR and back-office in NYC; Redefined go-to-market, marketing, and sales strategy.
  • Fileboard: Acted as Product + Marketing Director - Helped founding team develop a clear product and go-to-market strategy.
  • Eduify: Acted as Product + Marketing VP - Ran every aspect of product and marketing for social writing start-up; helped raise capital; built key partnerships; defined and executed go-to-market strategy.

ZENPRISE, INC. - Leader in Smartphone Security

Director of Product Management

2005-2007

  • Product Management: Led product management venture-backed mobile application and security software start-up
  • Release Management: Oversaw every phase of product management for two enterprise management products, including: conception, design, market research, scheduling, feature definition and negotiation, documentation, and release.
  • Relationships: Developed partner, press and analyst relationships.
  • Training: Trained global partners and sales team on products.
  • Awards: Managed products that earned numerous industry awards.

EDS (acquired from Loudcloud, Inc.)

Global Head of Enterprise Management

2003 - 2005

  • Global Platform Mgmt: Responsible for Service Management and Assurance Programs, including: "All things Monitoring"
  • Large Scale Systems: Spearheaded development of enterprise platform hundreds of customers; and hundreds of thousands of servers.
  • Investment: Helped direct nearly a $1 Billion existing and new vendor relationships.
  • FORTUNE 100: Worked directly with customers' senior executives from FORTUNE 100 firms, including General Motors, American Airlines, BP, Sprint and Chevron. Work contributed to more than $4 Billion in new contract revenue.

Loudcloud, Inc. - Cloud Computing Pioneer

Product Manager

2000-2003

  • Product Leadership: Defined and oversaw implementation of major enhancements to company's customer self-service portal, which was rated #1 rating by industry analysts.
  • Product Marketing: Aggressively marketed improved product by producing collateral marketing materials and performing client demonstrations to FORTUNE 500 firms, including Nike, Fannie Mae, Estee Lauder, Ford, Blockbuster.
  • Product Usage: Managed continuous production releases including a contact management system, advanced reporting, and streamlined workflows, which increased self-services use to 95%.

AFFINIA, INC. - Contextual Advertising Pioneer

Operations

1999-2000

  • Early systems and services operations hire at Sequoia-backed contextual online marketing startup that was a predecessor to Google’s AdSense service.

Contact Me

  • Email Me
  • Call: +1-415-480-0366
  • Located: SF | NYC

User-Centeric Products

  • "One Customer A Day"
  • Agile + Personas
  • Qualitative Research
  • Quantitative Research
  • Interaction Design
  • Visual Design
  • Time + Motion Tests
  • Multi-Variant Tests

Marketing

  • Customer Experience
  • Branding
  • Corporate Marketing
  • Event Marketing
  • Advertising
  • Social Media
  • Demand Generation
  • Marketing Automation
  • Story Telling

Sales

  • Sales Process
  • Value Engineering
  • Sell Scripts
  • Product Demos
  • Presentations
  • Sales Automation

Recent Platforms

  • Webkit / HTML5 Apps
  • Node, React JS, Angular JS
  • Mobile: iOS + Android
  • Public + Private Clouds
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